Our Natural colors are derived from various sources for yellow, orange we use Safflower, for Red we use hibiscus and beetroot and for Blue we use Blue butterfly pea flower.

Coloring Foods category as per FSSAI is "Colouring foods, means product obtained from the fruits, vegetables, spices and herbs with aqueous extraction which are normally consumed as such or normally used as a characteristic ingredient of food." This in easier language would mean products which are produced by non-selective water-based extraction and are used solely for the the purpose of coloring food come under this category.

Coloring foods is a smaller category in the Natural colors segment. As the guidelines on coloring foods are much more strict. Natural colors can be extracted through selective extraction process whereas in Coloring foods its not allowed. eg. Turmeric is Natural color but not coloring food Natural color might not necessrily have the distinct taste, smell of the source but coloring foods will have the source smell, taste in addition to the color.

Yes, we specifically formulate natural colours to maintain stability and vibrancy even under high heat conditions commonly encountered in food, beverage, and cosmetic production. We use heat-resistant, plant-based pigments that retain their color integrity during cooking, baking, pasteurization, and other thermal processes. This ensures that your final products maintain consistent and appealing coloration without degradation or discoloration, aligning with our commitment to providing high-quality, natural alternatives for heat-processed items.

No, our natural colors are available in both water-soluble and oil-soluble forms. This ensures compatibility with a wide range of applications, including beverages, baked goods, cosmetics, and more. We tailor our formulations to meet the specific solubility requirements of your products.

No, natural colors can have a stable and extended shelf life when stored under appropriate conditions. We ensure our natural colors are processed and packaged to maintain their quality and longevity. Proper storage, such as keeping them in a cool, dry place away from direct sunlight, can further enhance their shelf life.