TheHappylala

Our Natural colors are derived from various sources for yellow, orange we use Safflower, for Red we use hibiscus and beetroot and for Blue we use Blue butterfly pea flower.

Coloring Foods category as per FSSAI is "Colouring foods, means product obtained from the fruits, vegetables, spices and herbs with aqueous extraction which are normally consumed as such or normally used as a characteristic ingredient of food."

This in easier language would mean products which are produced by non-selective water-based extraction and are used solely for the the purpose of coloring food come under this category.

Coloring foods is a smaller category in the Natural colors segment. As the guidelines on coloring foods are much more strict.

Natural colors can be extracted through selective extraction process whereas in Coloring foods its not allowed. eg. Turmeric is Natural color but not coloring food

Natural color might not necessrily have the distinct taste, smell of the source but coloring foods will have the source smell, taste in addition to the color.